You invested in a gorgeous new color — here is how to protect it. Our colorists share their top tips for keeping your shade vibrant between visits.
1. Wait 72 hours before your first wash
Freshly colored hair needs time for the cuticle to seal. Give it three days and your color will hold dramatically longer.
2. Switch to sulfate-free shampoo
Sulfates strip color fast. A gentle, color-safe cleanser is the single best upgrade you can make.
3. Turn down the heat
Hot water opens the cuticle and lets color escape. Rinse cool, and your tone stays truer.
4. Book a gloss between full-color visits
A 45-minute gloss refreshes tone and adds shine — the perfect mid-cycle pick-me-up.
5. Protect against the sun
UV fades color just like it fades fabric. A leave-in with UV protection keeps highlights from going brassy.